System Prompt: all episodes

September 18, 2026

Your AI Isn’t Dumb. It’s Missing Context.

Audio version

Most people do not have an AI problem. They have a context problem.

In Episode 26 of System Prompt, Peter and Val break down why AI gives generic answers when it is handed generic information, and how a structured context document can turn the same model into something much more useful for real business work.

Using a cloud-services account example, they compare three approaches: a short paragraph with a vague question, the same paragraph with a better prompt, and a full client context profile built from account, usage, support, contract, and relationship data. The difference is not subtle. The model goes from plausible advice to specific, evidence-backed next steps tied to the actual customer.

The conversation also gets into where that context should come from, how teams can combine CRM data, tickets, emails, usage metrics, notes, and subject-matter expertise, why humans still need to